Privacy Policy

Last Updated: September 24, 2024

This Privacy Policy explains how Alera ("we," "us," or "our") gathers, uses, and shares personal information when you visit or make purchases from alerafashion.com (the "Site") or otherwise engage with us (collectively, the "Services"). The terms "you" and "your" refer to the user of our Services, whether as a customer, visitor, or any affected individual under this policy.

By accessing or using any of our Services, you consent to the collection, use, and disclosure of your information as detailed in this Privacy Policy. If you disagree, please refrain from using our Services.

Changes to This Privacy Policy

We may modify this policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Any updates will be posted on the Site, and the "Last updated" date will be revised. Additional steps may be taken as required by law.

How We Collect and Use Your Personal Information

To deliver our Services, we collect personal data from various sources, depending on your interactions with us. Apart from the specific uses specified below, we may use this information for communication, service improvement, legal compliance, and enforcement of terms or to safeguard our rights and those of our users.

Types of Personal Information We Collect

The personal data we collect depends on your use of our Site and Services. "Personal information" refers to data that identifies or relates to you. Here's how we collect it:

Direct Information from You

Data you provide directly through our Services includes:

  • Contact details like name, address, phone number, and email.
  • Order details, including billing and shipping information, payment confirmation, and contact information.
  • Account details, such as usernames, passwords, and security questions for account security.
  • Customer support details, including any information you provide when contacting us.

Certain features may require you to provide this data, and opting not to may limit access to the Services.

Usage Information

We automatically collect data about your interaction with our Services ("Usage Data") using cookies, pixels, and similar technologies. This data includes information on how you access and use our Site, device details, browser type, network connection, IP address, and more.

Information from Third Parties

We may also receive information from third parties, including service providers who collect data on our behalf, such as:

  • Companies like Shopify that support our Site and Services.
  • Payment processors who handle billing information to process transactions and deliver your requested products or services.

Any third-party data is treated according to this Privacy Policy, as described below in "Third Party Websites and Links."

How We Use Your Personal Information

  • Providing Products and Services: We use your data to fulfill our contractual obligations, such as processing payments, handling orders, sending account-related notifications, managing your account, coordinating shipping, and facilitating returns and exchanges.
  • Marketing and Advertising: We may use your data for marketing purposes, including sending promotional communications and displaying targeted advertisements on our Site and others.
  • Security and Fraud Prevention: We use your data to detect and address potential fraud or illegal activities. You are responsible for safeguarding your account details and should contact us immediately if you suspect a security breach.
  • Communication and Service Improvement: We utilize your data for customer service and to enhance our Services, maintaining our business relationship with you.

Cookies

Our Site uses cookies and similar technologies. For specifics, see Shopify’s Cookies Policy. You can control cookie settings through your browser, but blocking them may affect your experience and the functionality of our Services.

Disclosure of Personal Information

We may share personal data with third parties in connection with contract fulfillment, legitimate interests, or other reasons as per this policy:

  • Vendors providing services on our behalf (e.g., IT, payment processors, shipping).
  • Business partners for services and advertising. These partners adhere to their privacy notices.
  • When directed or consented to by you, or during use of features like social media integrations.
  • Affiliates within our corporate group for operational efficiency.
  • In business transactions like mergers or legal obligations, or to defend our rights and the rights of others.

Third-Party Websites and Links

Our Site may link to third-party websites and platforms. Please review their privacy policies and terms. We are not responsible for the privacy or security of these sites.

Children’s Data

Our Services are not for children, and we do not knowingly collect children’s information. Parents or guardians should contact us to delete their child’s data if provided.

Security and Retention of Your Information

While we strive for security, no system is impenetrable, and communication through insecure channels is discouraged. Data retention depends on necessity for account maintenance, legal obligations, and similar factors.

Your Rights

Depending on your location, you may have rights such as accessing, deleting, or correcting your personal data

Contact Us

If you have any questions about this Privacy Policy, please contact us at 

info@alerafashion.com